A methodology based on pragmatism and many years of experience on the field

We capture value in your customer’s eyes’. Our expertise and our network showcase your unique value in your customer’s eyes.

Participative approach: we not only advise on market needs, business planning and sales performance but also guide you and involve your teams in the process in order to implement your project properly.

Step by Step: we address your needs and challenges step by step in order to structure and organise your business growth collectively.

Rapid diagnostics: after a rapid diagnosis of your situation, we work with people, on processes and/or market insights and propose quick wins in order to create sustainable growth.

Result-oriented: together, we define your objectives and propose a plan in order to tackle the first steps to reach and to obtain quick results.

Customer centricity: we capture your customer needs via Key Opinion Leader (KOL) interviews.

Focus on value, boost your sales and build trust with your customers…

A range of services to outperform your sales objectives

Market Needs

  • Market understanding
  • Competition mapping
  • Customer needs discovery
  • Positioning (re-positioning) strategy
  • Value proposition creation
  • Sales argumentation adaptation

Business Planning

  • Sales strategy
  • Business priorities and objectives
  • Go-to-market strategy
  • Marketing plan
  • Lead generation strategies
  • Business modeling

Sales Performance

  • Sales and inside sales process
  • Opportunity management
  • Strategic selling approaches
  • Speeding up learning curves
  • Ensuring customer satisfaction
  • Business development

Our focus area

From start-up and SME to large companies

Life science – Healthcare – Biotechnology – Diagnostic – Medtech – Pharma


Turning science ideas, innovations and technologies into sales

  • For leading companies, start-ups and spin offs, comprehensive approach to structure business planning and support sales teams
  • Expertise in software solutions for the biopharma, oncology, sequencing: customer needs analyses and sales strategy plans
  • Marketing positioning studies for the molecular diagnostic, In Vitro Diagnostic (IVD) and pharma-biotech segments
  • Restructuring of inside sales process for life science and molecular diagnostics
  • Coaching in business development and in deal management for start-up companies
  • Training and coaching of the global marketing team of leading companies active in the molecular diagnostics, IVD and  pharma-biotech segments
  • Sales training in diagnostics (IVD and molecular diagnostics), pharma (oncology), biotechnology (life science and software solutions), medtech (prostheses) etc.
  • Business Model Canvas workshop and training for SMEs and Start-ups.

“No magic recipe,only good practices and commercial mindset!”

Let’s work together!

Progress with us how, where and when you wish!

Track #1

Rapidly evaluate market needs and create value

  • Understand customer needs and capture value, in order to decide on a strong positioning strategy
  • Launch successful go-to-market strategies
  • Shift from product to customer centric strategies
  • Simplify training for sales forces
  •  Inconsequential launches
  • Mixed sales messages that hinder the success of the product launch
  • A long sales learning curve for a new product or service offering
  • Evaluate your competitiveness
  • Define your target and segment
  • Discover and test your market segment needs
  • Propose (new)positioning in order to successfully go-to-market

Track #2

Achieve your end-of-year sales objectives

  • Picture your current & potential sales situation
  • Decide on the key milestones in order to structure your sales approach
  • Successfully design your sales plan and achieve end-of-year sales objectives
  • Undergoing the roller-coaster sales effect leading to uneven income revenue
  • Uncertainty about how to prioritise your sales actions in order to reach end-of-year sales objectives
  • Evaluate and analyse deeply your current sales situation
  • Define actionable quick wins in order to balance again your sales situation and define your sales approach accordingly
  • Prioritize and decide on actions plan in order to implement your sales strategy

Afterwards, if you wish Sales’Attitude can also propose coaching sessions through the implementation phase.

Track #3

Catalyse Sales and Marketing teams

  • Work on the sales attitude
  • Align sales and marketing teams
  • Put the customer at the center of the process
  • Unaligned sales and marketing teams
  • Non- customer centric approaches
  • Maintain the sales attitude
  • Build positive customer experience
  • Speed up learning curves

Tell us about your sales challenges!

Contact us!

Clémence is a great asset as a trainer and a consultant for Learning Delta.
She lives the name of her company and shows the right Sales (training) Attitude at every project we did and are doing!

William van Venrooij CEO & Founder, Learning Delta

I hired Clémence Beslin and Sales’Attitude after a first tough quarter in 2014. Her deep sales expertise, life science experience and great soft skills made the difference, we turned the company sales around thanks to her great support and followed through the superb initiative that she helped us launch. Clémence is very easy to work with, very professional, fast responding and fun!

Grégory Essert, Sales Director, Roche Diagnostics Belgium

I have the pleasure of working together with Clémence on various projects for many years, mainly focusing on identifying the optimal sales strategy for new or existing products. Our cooperation always benefited from Clémence’s strong analytical and selling skills, her excellent knowledge of the market and her strong motivation to differentiate through sales tactics from other players in the same market. I gratefully look back and now look forward working together with her in the MindCapture team, in deep appreciation of her scientific understanding, of customer experience and of her emotional intelligence.

Kristiaan Vanhercke, CEO, MindCapture
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